Website User Behaviour

Website user behaviour involves tracking how visitors interact with a site, including clicks, time spent on pages, navigation paths, and actions taken. Analysing this data helps identify patterns, allowing businesses to optimise layouts, content, and design. Understanding user behaviour enhances the user experience, increases engagement, and can lead to higher conversion rates.

Metrics and reporting

Agile metrics focus on value delivery, team performance, and continuous improvement rather than traditional project tracking. Key metrics include velocity, burndown charts, cycle time, customer satisfaction, and team happiness. Effective reporting emphasises trends over absolute numbers, promotes transparency, and guides decision-making. Metrics should drive improvement conversations rather than performance judgements, maintaining focus on outcomes.